So...what's the big deal about Larz and his advertising?

Many have asked me now what exactly the big deal is if Larz takes specific advertising from various Chicago radio sources on his website.

Well, let me tell you.

As has been repeatedly documented here, Larz has shown a consistent pattern of favoritism towards those that he views as being in power and those that are his friends. Recall how certain topics were and are forbidden. Try offering a criticism of Steve Dahl or Nine FM. You'll either have your post deleted or Larz will accuse you of having an "agenda" of some sort (as if Larz himself doesn't).

Larz claims that advertising won't affect the content in the main body of his site. But why should we believe him? He already sucks up to those in power and those who are his friends... do you honestly believe he won't do the same with those who are actually giving him money?

In point of fact, within the very same message where he laughably claims that the advertising won't affect the content of his web site, he calls Kaempfer's book the "best book of the year." Now, there's probably been thousands of books released this year. Kaempfer's book might very well be quite good.....but the "best of the year"?!?!!?!? Are you kidding me?

Larz also states that WXRT is one of the "finest radio stations in the history of Chicago radio." Not surprisingly, this closely mirrors what is in the ad that WXRT is paying for "CHicago's finest rock." Now, many people may actually agree with Larz' statement (myself included), but it is still interesting that he went out of his way to say it.

In short, I find no reason to believe Larz when he states that advertising won't affect the content of his message board, given Larz' long track record of selective enforcement of rules and pandering to those he perceives as being in power.

This just in: Larz accepting advertising on his site

Larz is now taking advertising dollars from XRT as well as a book by Richard Kaempfer. Interestingly, Larz calls Kaempfer's book the "best book of the year."

This latest move represents Larz' end game for his web site. As I have previously documented, he used duplicitous means to establish his web site, but was eventually able to eliminate the competition and create a virtual monopoly on Chicagoland radio web sites. He now wants to make money on the site and is openly whoring himself out to accomplish this.

I would think a detailed account of the site's financing would be in order. Does his advertising revenue exceed the costs associated with the site? This is implied by the fact that the revenue supposedly will be going toward funding "future upgrades" (which mysteriously go unnamed).